' for more mutual consideration in public transport, according to major media reports. The campaign humorously aims to point out that loud phone calls, listening to music without headphones, and eating in public transport are not desired. ' Posters will be visible in Vienna from March 9, and announcements are planned to alert passengers to unwanted behavior.
The song 'Ka Genierer' is a central part of the campaign - a recomposed version of the classic 'I bin a Kniera' by Georg Danzer. The campaign shows with a wink how small gestures can achieve great things, as stated by Monika Unterholzner, Deputy General Director of Wiener Stadtwerke. Ulli Sima, Public Transport Councilor, said the campaign aims to create an 'awareness of wrongdoing' and that 'Where millions of people meet daily, clear rules and mutual consideration are needed.
4 million passengers daily, and there is a broad societal consensus on how to behave in public transport. As with the introduction of the eating ban in the subway in 2019, the first step of the new offensive will focus on information and sensitization. Strict controls will be implemented, according to Ulli Sima, though the specific methods for these controls have not been detailed.
If the house rules of Wiener Linien are not followed, a warning is first given. If necessary, fines of up to 50 euros can be imposed, but it is unclear how often fines will be imposed and under what exact conditions. Wiener Linien commissioned a survey with about 800 participants aged 16 to 75.
Only nine percent of respondents said they had ever made phone calls on speaker or watched videos without headphones in public transport. 86 percent feel disturbed by exactly this behavior, and 92 percent consider it important that loud phone calls and video watching without headphones are refrained from. The campaign's budget and how its effectiveness will be measured remain unknown.