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Editorial Standards

How we make news — and how you can check our work.

How We Use AI

Reed is upfront about using artificial intelligence. Our AI synthesizes thousands of sources into original journalism, identifies patterns across reports, and tracks how stories develop over time.

What AI does

  • Monitors and analyzes sources at scale
  • Identifies events and cross-references reports
  • Synthesizes information into coherent articles
  • Tracks entities (people, organizations, places) across stories
  • Evaluates source reliability and confidence levels

What AI doesn't do

  • Decide what matters (editorial judgment)
  • Create facts that aren't in sources
  • Override transparency requirements
  • Hide its involvement

We believe in being honest about how technology shapes our journalism. Every Reed article is clearly labeled as AI-generated.

Our Confidence System

Every Reed story comes with a confidence rating — our honest assessment of how certain we are about the facts. We use a five-level scale:

Confirmed

Multiple independent sources, verified facts, official confirmation.

High

Official sources, corroborated information, strong evidence.

Medium

Single primary source, reasonable but unverified claims.

Low

Single source, some contradictory information.

Unconfirmed

Circulating reports, not yet verified.

We're honest when confidence is low. That's not a bug — it's the point.

How We Select Sources

We categorize sources by type to help you understand where information comes from:

Government & Official

Press releases, official statements, public records

Public Service Media

Public broadcasters with editorial standards (SVT, BBC, NRK)

News Agencies

Wire services like TT, Reuters, AP

Established Media

Major newspapers and broadcasters

Other Sources

Local news, specialized publications, verified social accounts

Source type affects our confidence calculations. Official sources carry more weight. Contradictions between sources are flagged, not hidden.

What Every Story Shows

Click the transparency button on any Reed article to see:

Sources

Every article we analyzed, with links to originals

Timeline

How the story developed as we gathered information

Confidence breakdown

Why we're confident (or not)

What we don't know

Explicit disclosure of uncertainties

Entity tracking

People, organizations, and places involved

Deep research

In-depth analysis and fact-checking behind each story

We believe journalism should show its work. Like academic citations, but for news.

Corrections & Feedback

We make mistakes. When we do, we fix them — and show you what changed. Every article has a "Report inaccuracy" button. If you have information we've missed or gotten wrong, let us know. We take corrections seriously. The transparency timeline shows how stories evolve, including corrections and confidence changes. Nothing is hidden.

Found something wrong in an article?

Report an Issue