About Reed
Sweden's first AI-native newsroom. We write original journalism, show our sources, and tell you what we don't know.
The Problem We Saw
Local news buried under celebrity headlines. Filter bubbles that show you what you want to see instead of what you need to know. Aggregators that flood you with links but create nothing original. And newsrooms that ask you to trust them without showing their work.
We started Reed because we believed journalism could work differently. Not by hiding behind institutional trust, but by giving readers the tools to verify every claim for themselves.
What We Do
Reed works like a wire service. We monitor over 1,000 sources, cluster articles about the same event, and write our own reporting based on the collected material. Then we fact-check ourselves against the original sources. We are not an aggregator that sends you elsewhere. We are not a summary service that rewrites other people's work. We are a publisher that creates original journalism.
Every article comes with a transparency panel: which sources we used, how confident we are in the facts, what steps we took, and what we don't yet know. We don't ask you to trust us. We show you how we know what we know.
What We Believe
Transparency over trust
Don't ask people to believe you. Show them your sources, your process, and your limitations.
Synthesis over aggregation
Create original journalism from multiple sources. Don't just redistribute other people's work.
Honesty about uncertainty
Every article shows what we know and what we don't. Admitting gaps is as important as stating facts.
No barriers
No ads. No paywall. No login required. Basic news reporting should be accessible to everyone.
The VisionWe want to build the world's largest news organization — not by hiring thousands of journalists, but by combining AI synthesis with distributed reporting. From the smallest village to the European Parliament.