A couple of years ago, we found a burnt-out car on our street. Scorch marks on the asphalt, police tape, neighbors standing around looking. Nobody knew what had happened.
So we did what everyone does: opened the local newspaper. Nothing. We scrolled past celebrity headlines, opinion pieces, lifestyle columns. The story about the car fire, right outside our home, was buried somewhere around page eleven, if it existed at all.
Something similar happened to a friend who lives near a prison. An inmate had escaped. It was in the local paper, but under global news and editorials. They didn't find out until after the fact.
That's the point. It's not that local papers do a bad job. It's that "local" doesn't mean the same thing for you as it does for everyone else in your city.
Critical information at the individual level
Your local newspaper shows you news for your city. But your city is big. And what happens on your street, in your neighborhood, near your school, that matters more to you than it ever could to someone living twenty kilometers away.
A burnt-out car on your street is a 10 out of 10 in relevance for you. For someone across town, it's barely a footnote. But today's news services treat you both the same.
We built Reed to solve that. Reed knows where you are and scores every piece of news across five geographic levels: street, neighborhood, city, region, and country. If something happens near you that's significant at the local level, even if it's not a top story citywide, you see it first.
Eventually, we want to send you a notification if someone escapes from the prison in your area. Not to the whole city. To you, because you live there.
That's what we mean by critical information at the individual level.
News first, recommendations second
Most news apps and social platforms optimize for engagement. They show you what you want to see, not what you need to know. The result is filter bubbles and a feeling of being informed without actually being informed.
Reed does the opposite. First, we show you the most important news for you based on where you are and what's happening in the world. That's the foundation. It never gets displaced.
Then, once you've seen the important stuff, we gently tilt your feed toward topics we think interest you. Sports, tech, a specific politician, a company. But never more than 15–25% of your feed. Compare that to a streaming service that recommends 80% of its content. We also reserve 18% of the feed for topics outside your usual patterns, so you don't get stuck in a bubble.
A missed movie recommendation doesn't matter. A missed news story can.
Synthesis, not aggregation
Reed isn't a place that collects headlines from other newspapers and sends you elsewhere. That's what aggregators do: Google News, Flipboard, similar services. The content belongs to someone else and you get sent somewhere else.
Reed works more like a wire service. Like Reuters or AP. We gather reporting from over 1,000 sources, cluster articles about the same event, and write our own reporting based on the collected material. Then we review our own text with independent fact-checking against the source material.
The difference is that when you write your own content, you can show exactly how it was made. And that's exactly what we do.
What actually happened?
When something happens in the world, different outlets report it differently. Sometimes because they have different information. Sometimes because they have different perspectives. Sometimes because they're deliberately angling their coverage.
Reed tries to cut through that. Our approach is simple: what happened, how sure are we that it happened, what don't we know, and how do we know what we know?
If a newspaper leaning one direction reports A and B, and a newspaper leaning the other direction reports B and C, then we can say with some confidence that B is probably true. We don't take sides. We don't try to convince you of anything. We show you what we know and how we know it.
Every article has a transparency panel showing sources with timestamps, five confidence levels from unconfirmed to confirmed, what we don't know, and how the article was made.
AI with open cards
Reed is an AI-native newsroom. We use AI at every step, from extracting events from source material to writing articles and fact-checking them.
We believe AI has a place in journalism. But we also believe the secrecy around AI in media is a problem. Many newsrooms use AI today without telling their readers. We do the opposite.
Transparency isn't an extra feature. It's the core of how Reed works.
No barriers
Reed has no ads. No login required. No paywall.
We believe basic news reporting, knowing what's happening in your world, shouldn't require you to hand over your data or open your wallet. That's a deliberate choice, not a lack of business model.
What we're building toward
Right now, Reed is an app for Swedish news. But the vision is bigger.
We want to build the world's largest news organization, not by hiring thousands of journalists, but by combining AI synthesis with distributed reporting. Imagine anyone being able to contribute information from their corner of the world, and that information being verified, synthesized, and published with full transparency.
From the smallest village to the European Parliament.
It's a long road. But every step starts with the same principle: the most important news for you should reach you first, and you should always be able to scrutinize how we know what we claim to know.
Try it yourself
Reed is available on the App Store for iPhone. Download it, read an article, open the transparency panel.
Scrutinize us. That's the whole point.
Reed News is an independent Swedish AI-native newsroom. Questions? hello@reednews.app