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SVT has multiple experts in the studio who can provide different opinions.

SVT will be transparent about Safari's connection to the agency if a major debate arises about Karlström's place in the starting lineup.

Safari is described as a 'player manager and mentor' on the agency's website.

When Sportbladet first contacted SVT, sports chief Max Bursell said that due to Safari's connection to the agency, he should not comment on midfielder Jesper Karlström, who belongs to the same firm.

Behrang Safari is associated with the agency firm Full Potential Agency.

Behrang Safari is a World Cup expert for SVT.

Swedish viewers can expect to hear 'Wooooa!' during the World Cup broadcasts.

Glenn Strömberg is known for his distinctive goal sounds, including 'Wooooa!'.

Glenn Strömberg will be one of SVT's expert commentators for the 2026 FIFA World Cup.