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Melania Trump's low approval and visibility analyzed by psychologist

Human interestHuman interest
Key Points
  • Melania Trump has a net approval rating of -16 in a recent YouGov poll
  • Her low public visibility has sparked ongoing questions about her whereabouts
  • Psychologist Dr Tracy King analyzed her visibility strategy and its psychological implications

A recent YouGov poll placed Melania Trump amongst the least popular First Ladies in modern history, giving her a net approval rating of -16. She is frequently compared to more publicly visible First Ladies of years gone by, and the question of her whereabouts has persisted throughout both of Donald Trump's presidential terms. Clinical psychologist Dr Tracy King analyzed scenes from when Melania Trump presided over a United Nations Security Council meeting in early March.

Dr Tracy King suggests that Melania Trump's lower visibility may be one of the main ways she maintains separateness. Melania Trump's lower visibility limits how often she is exposed to public scrutiny, reduces the number of situations in which she can be pulled into the daily political circus, and means that when she does appear, the appearance carries more symbolic weight. Dr Tracy King described President Trump as expansive, dominant, attention-consuming and can be perceived as overwhelming in the amount of space he occupies.

Compared to the noise and controversy that Donald Trump creates, a message delivered by Melania Trump may feel different because of the state his style puts the audience in.

Dr Tracy King, Clinical psychologist

The closest comparison I can think of is a stage hypnotist. A stage hypnotist often heightens confusion, overload or disorientation first. The volunteer is turned around, distracted, destabilised, overloaded with stimuli and commands, and then, in that more suggestible state, the next instruction lands with less resistance. I am using that as a model of how attention works under conditions of overload.

Dr Tracy King, Clinical psychologist

At the level of neurobiology, when people are exposed to repeated noise, uncertainty, threat cues, conflict and emotional intensity, the brain becomes more reactive and more focused on immediate salience. Attention narrows. People become more orientated toward the strongest cue in the room, and then toward whatever feels like relief, order or clarity afterwards. In psychological terms, overload can increase suggestibility where people become more likely to latch onto the calmer, cleaner, more coherent signal after chaos.

Dr Tracy King, Clinical psychologist

If President Trump generates the storm, then Melania Trump can arrive as the still point after it. Her composure, restraint and child-centred messaging may then be received more powerfully because they are landing against a backdrop of agitation. The contrast is part of the mechanism. That may be one of the reasons her role has value. In that sequence, she may become the person the aud

Dr Tracy King, Clinical psychologist

There is a 1950s film called Rashomon, directed by Akira Kurosawa that gave rise to the term 'the Rashomon Effect' and refers to how the same reality can look entirely different depending on who is viewing it. This is a useful frame for considering Melania Trump's lower profile in President Trump's second term. The public keeps asking where she is, but I think the more revealing question is what her scarcity achieves.

Dr Tracy King, Clinical psychologist

That means deciding how much access other people get to you, under what conditions, and in which parts of your life. Some people maintain a sense of self by talking more and showing more. Others do it by holding back access.

Dr Tracy King, Clinical psychologist

If that is part of what is happening here, then her lower visibility may be one of the main ways she maintains separateness. It suggests a person who is not allowing herself to become totally publicly available just because the role might traditionally demand it.

Dr Tracy King, Clinical psychologist

What interests me is that her lower visibility does appear to do something. It limits how often she is exposed to public scrutiny, reduces the number of situations in which she can be pulled into the daily political circus, and means that when she does appear, the appearance carries more symbolic weight.

Dr Tracy King, Clinical psychologist

He is expansive, dominant, attention-consuming and can be perceived as overwhelming in the amount of space he occupies. He tends to draw the whole atmosphere toward himself. In that kind of dynamic, another person's distance can have a real function. It can preserve room to exist separately. It can stop one person from being psychologically swallowed by the si

Dr Tracy King, Clinical psychologist
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