SVT adds three new football experts for 2026 World Cup coverage, then faces conflict-of-interest issue with Safari
Where things stand
Updated May 5, 11:50 AMNo claims related to SVT's World Cup expert panel have been corroborated by multiple independent sources. The initial report of Bojan Djordjic, Olof Mellberg, and Behrang Safari joining as experts, and Glenn Strömberg returning, remains unverified. Similarly, the reported conflict-of-interest issue with Safari and Full Potential Agency has not been independently confirmed. Key details such as the specifics of SVT's revised policy on Safari commenting on Jesper Karlström remain unsubstantiated. The situation is effectively unchanged: the story still relies on single-source reports and awaits further verification.
Open questions
- Are Bojan Djordjic, Olof Mellberg, and Behrang Safari officially confirmed by SVT as World Cup experts?Open since May 4, 2026
- What is the exact nature of Behrang Safari's role at Full Potential Agency?Open since May 5, 2026
- Has SVT formally announced a revised policy for experts with conflicts of interest?
- Will Jesper Karlström's performance or selection become a major talking point during the World Cup?
- Are there other SVT experts or staff with similar agency affiliations?
Key actors
What's corroborated
SVT has multiple experts in the studio who can provide different opinions.
1 sourceacross 1 articleSVT will be transparent about Safari's connection to the agency if a major debate arises about Karlström's place in the starting lineup.
1 sourceacross 1 articleSafari is described as a 'player manager and mentor' on the agency's website.
1 sourceacross 1 articleWhen Sportbladet first contacted SVT, sports chief Max Bursell said that due to Safari's connection to the agency, he should not comment on midfielder Jesper Karlström, who belongs to the same firm.
1 sourceacross 1 articleBehrang Safari is associated with the agency firm Full Potential Agency.
1 sourceacross 1 article
Timeline3
2026-05-04: SVT Sport profiles Glenn Strömberg's distinct goal sound style, confirming his return as expert for 2026 World Cup.