The Swedish coffee manufacturer Zoégas has, in collaboration with Rörstrand, developed an anniversary coffee decorated with the classic Mon Amie pattern. Now, those who buy two packages of the coffee can get a tin can for coffee as a bonus – with the same blue pattern. Grocery stores across the country are witnessing a rush of people they have rarely seen before.
In local Facebook groups, several people are wondering which grocery stores in Borås have the cans. On sites like Tradera, many of the free cans are being sold for four-digit amounts. Experts believe that the coffee can could increase even more in value in a couple of years.
Many Swedes have grown up with Mon Amie dinnerware. Therefore, many want the can to match their porcelain or to collect the design. But many also just want to make a buck by selling the can expensively online.
The exact locations of stores with stock in Borås or elsewhere remain unclear. The specific price range or average selling price is not publicly detailed. The identities of these experts and their reasoning for the predicted value increase have not been disclosed.
The total number of cans produced or distributed by Zoégas and Rörstrand is unknown. The global geopolitical situation's direct influence on consumer behavior regarding the can has not been specified.