According to Feber, one Feber journalist described how they personally only watch YouTube clips rather than movies or series, reflecting a broader shift in habits. The Mediebarometern report does not specify the exact year of its data or the sample size, and it is unclear which streaming services are included in the household subscription figure. The trend underscores the growing importance of online platforms, especially among older demographics who have historically been less engaged with digital media.
Swedish media consumption continues to evolve, with traditional television and radio facing increased competition from on-demand services.
I can only look at myself - never watch movies or series, only clips that are on YouTube.