Reed NewsReed News

Young women drive surge in Vätternrundan cycling event

SportsSports
Key Points
  • Young women up to 25 years old are registering for Vätternrundan at a rate almost 25% higher than last year.
  • Over 17,000 people have registered for the 315-kilometer cycling event, an increase of 2,200 from the same time last year.
  • The surge is driven by social media and training groups, with 55% of participants being first-timers.

More young women are registering for Vätternrundan, a trend seen in several Swedish fitness races. The number of women up to 25 years old is almost 25 percent higher than last year. With two months left until Vätternrundan, where participants cycle 315 kilometers, organizers have over 17,000 registered, which is 2,200 more than at the same time last year.

The increase is driven especially by young cyclists. Andreas Andersson, communications manager at Vätternrundan, says it is mainly young women aged 15 to 25. The increase among young women is not only seen here.

it is mainly young women aged 15 to 25

Andreas Andersson, communications manager at Vätternrundan

Several races report record numbers of young women, driven by social media and training groups. The proportion of first-time participants in Vätternrundan is 55 percent. Andreas Andersson says he thinks it is super great and is happy that young people want to focus on their health.

he thinks it is super great and is happy that young people want to focus on their health

Andreas Andersson, communications manager at Vätternrundan

Transparency

How we verified this article

UnconfirmedBased on 1 sources
1 sources2 Involved