According to multiple reports, Sharma published a blog post titled 'We Are Xbox' acknowledging failures to connect with frustrated players. The post states that new feature drops on console have been less frequent, PC presence isn't strong enough, pricing is getting harder, and core experiences feel fragmented. Sharma also said developers and publishers are asking for better tools, insights, and a platform that helps them grow faster.
Sharma emphasized avoiding 'soulless AI slop' and returning to the 'renegade spirit that built Xbox'. The blog post states Xbox will maintain the 'play where you want' mentality with the next console, Project Helix, serving as a foundation and cloud bringing the experience to any device. Xbox will be built to be affordable, personal, and open with flexible pricing, according to the post.
A datamine of an upcoming update refers to an 'Xbox Game Pass (Starter Edition)' that will be given to Discord Nitro subscribers. Sharma stated the new north star for Xbox is 'daily active players' with plans to expand into China and mobile first audiences. Sharma confirmed Xbox is considering a new stance on game exclusivity, stating they will re-evaluate their approach to exclusivity, windowing, and AI. Specific changes to these areas remain unknown, as do timelines for the Starter Edition and Project Helix.