Swedish football star Viktor Gyökeres has trademarked his goal celebration gesture, according to reports. The gesture involves crossing his hands in front of his face like a mask. Documents from the European Union Intellectual Property Office show that Gyökeres, with the help of representatives, submitted an application for trademark protection at the beginning of last year and had it approved in September.
The application includes a photo of Gyökeres performing the gesture. Other footballers like Kylian Mbappé and Cole Palmer have also trademarked their goal celebrations. According to reports, the reason for such trademarks is to gain better control over how personal brands are used commercially by others, not to stop other athletes or children from making similar gestures.
Experts reportedly confirm the trademark relates to Gyökeres's goal celebration, though the extent is unclear. One expert notes that Gyökeres's registration only covers a photo of a moment during the celebration, which may limit his rights compared to a motion trademark like Palmer's.