According to official sources, the wind has turned for physical media, which is now trending. This resurgence comes five years after the last major chain stopped renting out DVD movies. A new video rental store has opened, though its name, location, and ownership have not been disclosed.
Historically, in 20th-century video stores, pornographic films used to be hidden behind a curtain. The question remains whether such films also fit in a video rental store in 2026, and the store owner's stance on this has not been confirmed. How this trend in physical media has been measured or evidenced is also unclear.