The program's focus during the autumn and spring has been on strengthening collaborations with municipalities, destinations, and advisors throughout the county, according to official sources. It collaborates with these entities across Västerbotten to promote sustainable tourism practices.
Updates are underway to the program's analysis tool to align with new international sustainability standards from the Global Sustainable Tourism Council (GSTC), on which the program is built. The specific standards being implemented have not been detailed. Additionally, training of more advisors is planned this year, with a particular focus on inland municipalities, though the timeline and number of advisors remain unspecified.
The Responsible Tourism Program provides sustainability analyses, advice, and support in companies' development work. More than 115 companies have gone through the program, highlighting its impact in the region. The goals of strengthening collaborations with municipalities and destinations are not explicitly outlined.