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Valborg sees decline in youth alcohol consumption

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Key Points
  • Youth alcohol consumption has generally decreased over time.
  • Valborg remains a common occasion for drinking.
  • A positive trend of less youth drunkenness on Valborg has gained breakthrough.

Despite the overall decline, Valborg is still associated with alcohol, particularly among young people, according to major media reports. Wahlund told Eskilstuna-Kuriren that drinking among younger groups is situation-dependent and often influenced by friends. In contrast, four teenagers — Miller Israelsson, 14, Emil Pettersson, 15, Frank Sikström, 15, and Valter Hellkvist, 15 — stated that alcohol is not for them and they will not drink during Valborg, as reported by Eskilstuna-Kuriren.

It remains unclear what specific campaign or initiative has gained breakthrough in reducing youth drinking on Valborg.

As an adult, you need to be available and clearly show what rules apply.

David Wahlund, Press spokesperson for IQ

But we also see that Valborg is still a common occasion to drink alcohol.

David Wahlund, Press spokesperson for IQ

It depends a bit on what friends do.

David Wahlund, Press spokesperson for IQ
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Valborg sees decline in youth alcohol consumption | Reed News