Utgivarna has hired a law firm to investigate the legal possibilities for the lawsuit. According to SVT Kultur, James Savage, chairman of Utgivarna, described that the ads have become more sophisticated, with AI-generated videos featuring well-known journalists recommending cryptocurrency purchases. He also stated that Meta earned 137 billion kronor from these ads in 2024, adding that media companies want to stop these fraudsters as many innocent people are affected. Meta's policy prohibits ads that promote or facilitate fraud. In a statement, Meta said addressing fraud requires cross-industry collaboration between banks, governments, law enforcement, and telecom companies, and it is ready to review and take action if policy violations are found. The specific legal grounds Utgivarna will use remain unclear, and how Meta plans to address the fraudulent ads beyond its stated policy is not detailed.
In a separate case, the care company Attendo has filed a lawsuit against Västerås city. Västerås city terminated its cooperation with Attendo a year ago, affecting about 900 customers and 600 employees. The termination was due to systematic fraud with time registration, and a police report was filed against Attendo. Attendo presented its own investigation in the summer showing no errors were committed. The current status of this lawsuit has not been confirmed.
Media companies want to stop these fraudsters, many innocent people are affected.
Östersunds FK has filed a lawsuit against a former player who owes the club unpaid invoices for several years. The player had an agreement with Östersund to use a club apartment and receive meals in exchange for deductions from his salary. When the player was injured and on sick leave, he no longer received a salary, so the club invoiced him instead. The player continued to use the apartment, electricity, and meals while injured, and the agreement was verbal. According to major media, the district court will formally serve the player, who currently lives abroad, and Östersund has had financial problems in recent years. The identity of the former player involved is not disclosed.
Eslövs Bostads AB is filing a lawsuit against the construction company Pemasund, demanding nearly one million kronor in compensation for lost grants in a project. Pemasund built twelve new apartments at Kvarngatan 6 in Marieholm a few years ago, and the deal was worth 24.4 million kronor, according to information from 2018. The specific reasons for the lost grants have not been specified.
The ads have become more sophisticated. But if you see a video where a well-known journalist recommends buying cryptocurrency, it is probably AI-generated.
2024, Meta earned 137 billion kronor from these ads. We believe they should be able to do much more to prevent them from reaching users.
It is against our policy to publish ads that promote or facilitate fraud. These criminals target people and services across various industries using sophisticated schemes – and addressing this requires collaboration across industry boundaries between banks, governments, law enforcement, and telecom companies. Even though we have not received specific details about this network, we are ready to review and take action if we find any violations of our policy.