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TV4 held crisis meetings after Zlatan 'tomte' remark

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Key Points
  • First interview with Zlatan led to crisis meetings at TV4
  • Zlatan called reporter a 'tomte'
  • TV4 decided not to broadcast tough questions part

The specific questions have not been revealed. Kücükaslan told Sportbladet he had called fellow sports reporter Olof Lundh for advice before the interview, which he later considered a bad idea. Lundh advised him to ask tough questions, though the specific topics were not disclosed.

It is not known how Lundh reacted to the outcome. According to Kücükaslan, years later his relationship with Ibrahimovic improved when he worked for Viaplay and the footballer played for Manchester United. He admitted to Sportbladet that he is ashamed of sometimes trying too hard to make Ibrahimovic like him during interviews.

Yes, many times. Especially when I was young and new in the industry. Then I would overcompensate. Damn, how disgusting I've been. I really sold myself there.

Johan Kücükaslan, Sports reporter

It became crisis meetings at TV4. Extreme crisis meetings.

Johan Kücükaslan, Sports reporter

Then I also wanted to impress Olof and he said I have to ask tough questions and I got a range of topics. It went down well with Olof but not as well with Zlatan.

Johan Kücükaslan, Sports reporter

Oh, you just want to create a name for yourself at my expense?

Zlatan Ibrahimovic, Football star

I would problematize him and his reaction was: 'Oh, you just want to create a name for yourself at my expense?' I started asking about him having another conflict with a coach. That he was on his way to PSG from Milan and I would ask some tough questions.

Johan Kücükaslan, Sports reporter
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TV4 held crisis meetings after Zlatan 'tomte' remark | Reed News