Multiple reports indicate that the TV dispute between Viaplay and Tele2 is still not resolved. This has raised concerns that nearly one million Swedes may have problems watching tonight's match, according to major media sources. se, as confirmed by multiple reports.
Background to the issue stems from Viaplay's channel restructuring earlier this year. In June 2025, Viaplay moved much of its sports content from TV6 and TV10 to the newly launched Viaplay Sport, according to major media reports. Tele2, which supplies over one million households with TV, did not include Viaplay Sport in its basic package, but in an add-on subscription that costs 699 kronor per month, major media sources report.
We understand the frustration of Tele2's customers.
Susanne Nylén, press chief at Viaplay, stated that all other operators have included the new channel in their basic packages, highlighting a key difference in Tele2's approach. The immediate impact is that Tele2 customers must still purchase the extra service to watch tonight's match, as reported by major media. Mariana Prieto Abarca, press contact at Tele2, described the situation as unchanged, noting that Sweden's World Cup playoff is shown on Viaplay Sport, which is included in their sports packages and is an optional package for customers who want to access the content.
Viaplay's Susanne Nylén expressed understanding, saying she understands the frustration of Tele2's customers. She added that this is the biggest match for a men's national team in many years and they want as many people as possible to be able to follow it, and that it is unfortunate not all Tele2 customers can watch the match, but there are several alternatives. It remains unclear what specific alternatives exist for Tele2 customers besides purchasing the add-on subscription, and how many have done so to access Viaplay Sport.
The situation is unchanged. Sweden's World Cup playoff is shown on Viaplay Sport, which is included in our sports packages and is an optional package for customers who want to access the content.
Looking ahead, if Sweden beats Ukraine, the final against the winner of Poland vs. se, according to major media reports. Whether this dispute will affect the broadcast of future matches, including the potential final, is uncertain.
Nylén emphasized Viaplay's openness to dialogue, stating they are always open to a dialogue. She further noted that all other operators have included the new channel in their basic package, and it is up to Tele2 how they want to handle it going forward for their customers. Why Tele2 has not included Viaplay Sport in its basic package while other operators have, and whether there are ongoing negotiations between Viaplay and Tele2 to resolve the dispute, are key unknowns that could influence access to upcoming events.
This is the biggest match for a men's national team in many years and we want as many people as possible to be able to follow it. That not all Tele2 customers can watch the match is of course unfortunate, but there are several alternatives.
We are always open to a dialogue.
As said, we are always open to a dialogue. All other operators have included the new channel in their basic package, it is up to Tele2 how they want to handle it going forward for their customers.