The event at Avicii Arena has drawn a large crowd, though the specific activities planned and the demographics of attendees have not been detailed. Fredrik Strandberg, who is attending, started his own chess society to make more people feel welcome in the chess world. He did not think the traditional clubs were welcoming enough for curious beginners, leading him to establish Hjärta och hjärna schacksällskap (Heart and Mind Chess Society).
Today, the society works to use chess as a tool to promote integration and create valuable leisure time for young people, according to official sources. However, the number of members or participants in the society and the specific integration initiatives it runs remain unclear. The impact of the chess society on the community since its founding has also not been confirmed.