The store is a tri-brand outlet, combining Hobbs, Whistles, and Phase Eight under one roof. According to TFG London, the store will be 3,851 square feet in size and will offer fashion, footwear, and accessories at discounted prices. The Boulevard is located along the main A1 corridor between Belfast and Dublin.
TFG London first entered the UK market in 2015 with the acquisition of Phase Eight. The company's portfolio includes Phase Eight, Whistles, Hobbs, Inside Story, and White Stuff. 5%.
" The exact opening date in spring 2026 has not been announced. Specific discounted prices or ranges have not been disclosed.