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Swedish Ski Resorts See Mixed Fortunes Amid Winter Weather

Economy & businessEconomy
Swedish Ski Resorts See Mixed Fortunes Amid Winter Weather
Key Points
  • A cold winter benefited Branäs and Ski Sunne with good visitor numbers and revenue, while a warm December caused problems for Valfjället and Hovfjället, delaying Hovfjället's opening until after New Year.
  • Branäs set a new visitor record this season and saw a two percent increase in overnight stays compared to last year.
  • Ski Sunne will have a financial surplus this season, has invested heavily in its snow system to double capacity in two years, and has renovated large parts of the system after a maintenance backlog.

The cold winter meant good visitor numbers and revenue for Branäs and the ski slope in Sunne, according to officials. In contrast, a warm December caused problems for Valfjället and Hovfjället, with Hovfjället unable to open until after New Year, as stated by its CEO Johan Larsson. 5 good months from January onward, according to Bertil Börjeson, chairman of the municipally owned Valfjället, though the exact financial performance details beyond this period remain unclear.

Branäs set a new visitor record this season, officials reported, and overnight stays increased by two percent compared to last year, according to Anton Renström, technical manager at Branäsgruppen, though specific visitor numbers or revenue figures beyond this record and increase are not available. Ski Sunne will have a financial surplus this season, officials said, though the total amount is unknown. According to Joakim Bergdahl, CEO of Sunne ski & bike, the resort has seen green numbers throughout after a difficult period with bankruptcy and declining visitor numbers.

Ski Sunne invested 30 million kronor before this season and will invest an additional 45 million kronor in the snow system, officials confirmed, with the investment set to double the snow system capacity in two years. According to Joakim Bergdahl, there was a maintenance backlog when the new owners took over Ski Sunne, but large parts of the snow system have been renovated. For Hovfjället, Johan Larsson described the start as not good, with a postponed opening, and he is unsure how the season as a whole has gone, leaving it unclear whether the cold weather after New Year saved the financial result.

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SVT Värmland
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