The court found that Shotluckan failed to comply with alcohol regulations in its advertising campaigns, though the specific legal violations in the films have not been detailed. According to multiple reports, the conviction stems from three advertising films that were published on the chain's social media channels. The court has now issued a prohibition against Shotluckan releasing similar videos, but any associated penalties or fines have not been disclosed.
Shotluckan operates bars in eight cities across Sweden, including the student hubs of Linköping, Stockholm, and Uppsala, according to major media sources. It remains unclear when the advertising films were published or over what time period they ran. The chain has not yet publicly responded to the court's decision or announced any changes to its marketing practices.
There is no information on whether other legal issues or investigations are ongoing involving Shotluckan's marketing activities.