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Swedish boy's rabbit fertilizer business booms after Facebook post

Human interestHuman interest
Key Points
  • Luigi's rabbit fertilizer business gained unexpected popularity after a Facebook post, resulting in a three-week waiting list.
  • Luigi has an entrepreneurial background selling goods like berries and mushrooms, and runs the business with help from his little brother after school.
  • The family uses the rabbit compost for their own plants, and gardening experts endorse rabbit manure as a mild, effective fertilizer.

Neither Luigi nor his parents could have predicted the interest in the fertilizer that the family's rabbits produce, according to official sources. According to SVT Nyheter (official), the family posted an entry on Facebook and orders have just been rolling in, leading to a three-week waiting time. Luigi has always liked selling things, with berries and mushrooms among the goods previously sold to neighbors and relatives, official sources said.

He goes directly to the business after school, according to SVT Nyheter (official), and also has help from his little brother Julius, 5, in the operations. The rabbit cage where the rabbits Blomma and Semla live is cleaner than it has been in a long time, official sources reported. The family in Borlänge has started a pure rabbit compost themselves and used the fertilizer for their own plants, though the specific plants they have used it on remain unknown.

Directly when I come from school I go there.

Luigi, Child entrepreneur

According to gardening expert Sara Bäckmo, rabbit manure works well for home growers. According to SVT Nyheter (official), Sara Bäckmo described it as a mild fertilizer, which makes it impossible to over-fertilize. The exact number of orders received from the Facebook post and how much the family charges for the rabbit fertilizer are not disclosed, and it is unclear whether the business is formally registered or operates informally.

Details on how the rabbits Blomma and Semla are cared for beyond the cleanliness of their cage have not been provided.

It works really well because it is a mild fertilizer, which makes it impossible to over-fertilize.

Sara Bäckmo, Gardening expert
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Swedish boy's rabbit fertilizer business booms after Facebook post | Reed News