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Swedish Amusement Parks Adjust Pricing and Expand for 2026 Season

Economy & businessEconomy
Swedish Amusement Parks Adjust Pricing and Expand for 2026 Season
Key Points
  • Astrid Lindgrens Värld raises ticket prices by about 10% in high season and 5% in pre-season as part of its expansion for 2026.
  • Liseberg keeps online ticket prices unchanged, with on-site purchases being more expensive, and most guests buy tickets online.
  • Parks and Resorts group largely maintains last year's prices due to economic uncertainty, while parks prepare for the season premiere.

Astrid Lindgrens Värld has expanded its offerings and built out environments ahead of 2026, with the expansion also noticeable in prices. During the high season, admission at Astrid Lindgrens Värld is increased by about 10 percent, with a one-day ticket for an adult now costing 565 kronor. Children aged 3 to 14 and pensioners pay 430 kronor. During the pre-season, the price increase at Astrid Lindgrens Värld stays at 5 percent. The specific new attractions or environments added for 2026 have not been detailed, and the exact dates or periods defined as 'high season' and 'pre-season' remain unspecified.

Liseberg is making no changes to the price for tickets purchased online, with around 80 percent of its guests choosing to buy tickets online, according to Robert Arvidsson, the commercial manager at Liseberg. If you buy your ticket on-site at Liseberg, it becomes somewhat more expensive, though how much more expensive in percentage terms is not disclosed. An entrance ticket with ride pass at Liseberg costs between 415 and 695 kronor this year. According to Gefle Dagblad, Robert Arvidsson described that what drives pricing in general is the news and investments made in the park, but the specific news and investments driving Liseberg's pricing and how they justify the on-site price increase are not detailed.

It is actually the large proportion of our guest volume. Around 80 percent of our guests choose to buy online.

Robert Arvidsson, Commercial manager at Liseberg

Within Parks and Resorts, most parks choose to keep prices at the same level as the previous year. According to Gefle Dagblad, Joanna Hammar, the deputy CEO at Parks and Resorts, described that with respect for how the situation looks in the world, interest rate levels, and the economic uncertainty for families, they have chosen to essentially have the same prices as last year. Which specific parks within Parks and Resorts are keeping prices the same, and whether there are any exceptions, is not specified. Amusement parks in the country are preparing for the season premiere, with broader industry context indicating varied approaches to pricing amid economic considerations.

What drives pricing in general is the news and the investments we actually make in the park.

Robert Arvidsson, Commercial manager at Liseberg

With respect for how the situation looks in the world, interest rate levels, and the economic uncertainty for families, we have chosen to essentially have the same prices as last year.

Joanna Hammar, Deputy CEO at Parks and Resorts
Corroborated
Gefle DagbladPiteå-TidningenÖstgöta Correspondenten
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Swedish Amusement Parks Adjust Pricing and Expand for 2026 Season | Reed News