Influencers are required to clearly mark posts that are advertisements, according to multiple reports. The agency highlighted that influencers have a large influence on children and young people. "We know that many influencers have a large influence on children and young people.
Therefore, it is especially important that they take their responsibility and follow the rules," the agency stated. Non-compliance risks fines, according to multiple reports, though exact penalties have not been specified. The specific requirements, deadlines, and identities of the contacted parties have not been disclosed.