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Swedish agency calls for clearer veterinary care pricing

Key Points
  • Swedish Competition Authority says veterinary care price information is "very deficient".
  • Agency proposes national treatment recommendations for common pet illnesses.
  • Calls for industry agreement to publish clearer pricing online and on-site.

The Swedish Competition Authority, Konkurrensverket, has stated that price information for veterinary care is "very deficient" when it comes to treating sick or injured animals, according to a report. The agency proposes developing national treatment recommendations for veterinary care, which would apply to treatments and measures for common illnesses primarily in dogs and cats. Konkurrensverket's director-general, Marie Östman, said in a press release that many pet owners are in a difficult situation when making decisions about their sick or injured animals and need clearer information on treatment options and prices to make informed choices.

The agency also reportedly wants to see an industry agreement between entities such as the Swedish Consumer Agency and veterinary care providers to publish price information for certain procedures on providers' websites, and for prices to become clearer on-site at clinics or animal hospitals.

many pet owners are in a difficult situation when making decisions about their sick or injured animals and need clearer information on treatment options and prices to make informed choices

Marie Östman, director-general of Konkurrensverket

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