SVT Västmanland brought a box of memma, a Finnish Easter dessert, to Köping for people to taste, with mixed reactions. Some described it as 'so-so', 'wet biscuit', and good with coffee cream. According to statistics from Fazer, 90,000 packages of memma are sold in Sweden each year.
The dessert has origins dating back to the 1700s and is made from rye flour, malt, and syrup.