The current contract for broadcasting SM-veckan was written until 2028, according to official sources. SM-veckan has grown over the years into one of Sweden's most popular sports events, officials said. Mattias Hjelmberg, the acting Secretary General of the Swedish Sports Confederation, stated that the extension provides long-term stability.
According to Hjelmberg, the contract extension with SVT until 2032 allows for long-term planning and continued development of SM-veckan as one of Sweden's largest annually recurring sports events. The specific terms or financial details of the contract extension have not been disclosed. Max Bursell, SVT Sports chief, described SM-veckan as a cornerstone in SVT's sports offering, a powerful sports manifestation twice a year that shows both the breadth of Swedish sports and some of the biggest Swedish sports profiles side by side.
SM-veckan is a cornerstone in SVT's sports offering, a powerful sports manifestation twice a year that shows both the breadth of Swedish sports and some of the biggest Swedish sports profiles side by side. We are happy to have extended our contract for SM-veckan on SVT all the way to 2032.
Bursell added that SVT is happy to have extended its contract for SM-veckan until 2032. 6 million viewers on SVT, officials reported. The upcoming SM-veckor are scheduled for 2026 in Umeå (winter) and Karlstad (summer), 2027 in Skövde (winter) and Växjö (summer), and 2028 in Skellefteå (winter) and Halmstad (summer), according to official sources.