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Sweden's Hjälplinjen Launches Campaign to Reach More People with Mental Health Support

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Key Points
  • Only 19% of people contacting Sweden's Hjälplinjen have existing psychiatric care contacts.
  • The national mental health support line launched a campaign to reach more people who need help but rarely seek it.
  • Hjälplinjen offers free, anonymous, professional support for mental health issues and suicide prevention.

Sweden's national mental health support line, Hjälplinjen, has launched a new campaign aimed at reaching more people who need psychological support but rarely seek professional help. According to Region Stockholm, only 19 percent of those who contact Hjälplinjen have an existing psychiatric care contact. The support line, which opened in December 2024, offers professional, anonymous, and free support for anyone struggling with difficult thoughts, feelings, or life situations.

Hjälplinjen is a national support line for mental health issues and suicide prevention that aims to help people feel better in the moment, find motivation to change their situation independently, or receive information about where to seek additional help. The campaign specifically targets individuals who find it difficult to talk about their mental state and who do not seek help when experiencing psychological distress.

the goal is to lower thresholds and make it easy to get support when needed most, as seeking help during distress or crisis can be vital

Kerstin Annerborn, head of eStöd within the Stockholm County healthcare area that runs Hjälplinjen

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