Swedish political parties are refining their strategies to reach nearly half a million first-time voters who will go to the polls in September 2026. According to reports from multiple Swedish newspapers, Moderaterna's election leader Martin Borgs emphasized that social media engagement doesn't necessarily translate to votes, stating 'Likes are not the same thing as votes.'
Moderaterna has reportedly been the largest party among voters aged 18-21 in the last two parliamentary elections. Borgs attributed this success primarily to the party's youth organization Muf (Moderata Ungdomsförbundet), which actively engages with students at high schools and universities to discuss politics.
Likes are not the same thing as votes.
The coordinated media coverage across regional newspapers suggests a broader political focus on youth engagement ahead of the upcoming elections, with parties across the spectrum working to connect with the significant cohort of first-time voters.