According to a report from SVT Småland, 18-year-old Alva Pettersson from Hultsfred, Sweden, has turned her passion for video editing into a successful business while overcoming significant mental health challenges. Operating under the name Naeuzi Studios, Pettersson creates colorful videos for Korean pop bands that have gained international attention.
Her most viewed K-pop video has reportedly accumulated 26 million views on TikTok, and she has worked for international production companies for several years. However, the path to this success was marked by personal struggle. During her middle school years, Pettersson battled severe anorexia and missed several years of school.
It was a way to think about other things instead of bad thoughts. That's when I sat and edited a lot. That's actually where everything started to grow and I became big on social media
She credits video editing with helping her recovery, stating it provided a way to focus on something positive instead of destructive thoughts. "It was a way to think about other things instead of bad thoughts. That's when I sat and edited a lot. That's actually where everything started to grow and I became big on social media," Pettersson told SVT Småland.
Her interest in K-pop stems from her Korean heritage, as her mother was adopted from South Korea. Pettersson explained that discovering Korean pop music helped her connect with her cultural background. What began as a hobby has now become a self-sustaining business with clients worldwide, though she emphasizes that the creative aspect remains her primary motivation.