About 30 percent of Swedes today consciously avoid news that is negative and makes them feel bad, according to the SOM Institute. As many as 11 percent think that the news is negative 'very often', the institute reported. The survey shows that women avoid heavy news to a higher degree than men.
The number of participants in the SOM Institute survey has not been disclosed. The 'hopecore' trend on social media, which spreads positive messages and uplifting content, gained momentum in 2024. Videos under the hopecore hashtag have received millions of views and likes, according to official sources.
Per Höglund, a licensed psychologist and psychotherapist at Umeå University, says it is understandable that people turn to positive news. According to SVT Västerbotten, Adrian Eriksson described it as very good to highlight the positive things. Consuming only uplifting content and fully embracing the hopecore trend has its disadvantages, official sources indicate.
The specific drawbacks, as noted by Per Höglund, are not detailed in the available information. According to SVT Västerbotten, Victoria Andersson described the need to try not to always put a lot of emotions into what you read. Tips from Per Höglund on staying updated without feeling bad have not been provided.
The global prevalence of hopecore compared to Sweden remains unclear.