Lilla Aktuellt asked almost 500 of its viewers across Sweden how they dress in winter when it is cold and snowy. According to the survey, four out of ten respondents say they have full winter clothing. However, more than half of respondents say they only dress in a winter jacket.
' One in five respondents also testifies that there are often discussions or arguments with parents about winter clothing. Children cited style and social pressures as reasons for avoiding full winter gear. " Jacob Östberg, a professor of marketing, commented on the generational conflict, saying, "I think you just have to accept that it is a conflict that has existed for a long time.
Snow pants are ugly and a hat ruins the hairstyle.
" The survey did not explore potential health impacts of not wearing full winter clothing in cold weather.
Because many others at school don't have it and then I want to fit in and not stand out.
I think you just have to accept that it is a conflict that has existed for a long time. You probably just have to keep fighting with rational arguments and be the boring parent.