According to the Bristol Post, a survey of 2,000 adults found that four in 10 women feel increased pressure to appear humble on social media. The research indicates that 24% of women often diminish their accomplishments on social media, while 36% have previously removed or chosen not to share posts about significant achievements. Only 6% of women feel comfortable sharing their success on platforms such as Instagram or LinkedIn.
Additionally, 42% of women reckon that women who openly champion their successes face harsher scrutiny than men doing the same. The research was commissioned by Galaxy Chocolate as part of The Unhumble Project, a training hub created with the Young Women's Trust. Comedian Rachel Parris has been busking in King's Cross station encouraging women to share their wins as part of her performance.
As women, we are used to minimising our achievements, staying quiet about our wins or adding self-deprecating disclaimers. The Unhumble Project is about saying it plainly and proudly. If you've ever thought 'it's not that big a deal', this is your sign that it probably is.
She said, 'As women, we are used to minimising our achievements, staying quiet about our wins or adding self-deprecating disclaimers. ' Romi Mackiewicz, Galaxy brand director, added, 'Women have never lacked talent or achievement, but too often they feel they have to shrink their success to stay likeable. ' The survey also found that 63% of women feel there's an unspoken expectation to downplay their accomplishments in both their personal and professional lives.
Data from the Young Women's Trust showed almost half of women with low self-esteem (45%) don't believe others will be interested in what they've achieved. The long-term effects of The Unhumble Project on women's confidence remain to be seen.
Women have never lacked talent or achievement, but too often they feel they have to shrink their success to stay likeable. The project is about changing that narrative and encouraging women to say 'I did that' and to enjoy the moment.