Reed NewsReed News

Study finds adults mourn end of parental Easter eggs as rite of passage

LifestyleLifestyle
Study finds adults mourn end of parental Easter eggs as rite of passage
Key Points
  • More than half of adults felt 'gutted' when they realized they had received their last chocolate egg from their parents, marking a transition to adulthood for 22%
  • Only 15% of adults still receive Easter chocolate from parents, while many buy their own or skip the tradition entirely
  • Most adults believe you're never too old for Easter eggs, with many valuing family time and traditions over chocolate

Nearly two thirds, or 58%, reported they weren't warned about this abrupt change, saying 'it just stopped'. Current Easter practices show only 15% of grown-ups still receive chocolate treats from parents or guardians, while a fifth buy an egg for themselves every year 'because they can'. com figures, 27% of those who have moved out do not bother with Easter eggs after leaving home.

Attitudes toward Easter celebrations reveal that 72% believe you're never too old to celebrate with a chocolate egg, and for adults who still receive them, 57% would be disappointed if they stopped, with almost a quarter, or 24%, happy to openly complain. Generally, the things people love most about Easter include getting together with family at 25%, the start of lighter evenings at 24%, and the bank holiday weekend at 20%, while as people age, they miss waking up to chocolate on Easter morning at 15% and Easter egg hunts at 14%. The research was commissioned by M&M'S as part of their Great Easter Egg Debate, with Michael and Hilary Whitehall laying out both sides of the topic.

Frankly, once you're an adult you should be self-sufficient and responsible for your own Easter chocolate - and I should know, my eldest son took far too long to fly the nest. But what do I know.

Michael Whitehall, Participant in the Great Easter Egg Debate

According to a press release, Michael Whitehall described that adults should be self-sufficient for their own Easter chocolate, while Hilary Whitehall argued you're never too old for a chocolate egg. com relates to other statistics is not specified.

Oh, don't be such a grump, Michael. I say just because you're grown-up doesn't mean you have to act like it. You're never too old for a chocolate egg at Easter.

Hilary Whitehall, Participant in the Great Easter Egg Debate

Easter eggs are one of those little joys that quietly slip away as we move into adulthood, but who says they have to? This campaign is about reminding people that chocolate, fun and a bit of cheeky tradition don't need to have an age limit. We're here to stir the debate and give everyone a playful excuse to hold onto their Easter eggs, no matter their age.

Steve Waters, Director of eggcellence at M&M'S
Sourced
Daily Mirror - UK NewsDaily Express - UK News
2 publications
View transparency reportReport inaccuracy