Several prominent Swedish e-commerce companies have reportedly left the price comparison site Prisjakt in recent weeks, citing unsustainable cost increases. According to reports from Svenska Dagbladet, companies including Jollyroom and Cdon have announced their departure from the platform.
The exodus comes as Prisjakt implemented a new pricing model that reportedly increased fees by approximately 20 percent. Industry sources indicate these fee hikes have eroded profit margins for retailers using the comparison service.
In a related development, Prisjakt has postponed its planned stock market listing indefinitely. The company cites both the recent fee increases causing retailer departures and general market uncertainty as factors in the decision to delay the IPO. The platform's turbulent period has created what one report describes as a 'half-chaotic' market situation that makes a successful public offering challenging at this time.
While specific details about which products generate the highest per-click costs on Prisjakt were mentioned in reports, the broader trend suggests growing tension between price comparison platforms and the retailers they serve over revenue sharing models.