Söderberg & Partners is buying Insurello, a startup company that helps private individuals get insurance compensation. Between 2021 and 2024, Insurello's valuation plummeted from nearly half a billion to 75 million kronor. The major owners are selling the entire company to Söderberg & Partners.
Insurello has left the crisis years behind and has finally reached profitability. Insurello has been profitable on a quarterly basis since the fourth quarter of last year. Julie Moore Lundell will continue to lead Insurello as an independent operation.
Perhaps it was meant to be this way.
Julie Moore Lundell tells Breakit about the game behind the scenes and the long-drawn-out flirtation that now led to the deal. The exact purchase price has not been disclosed, and it remains unclear who the major owners selling the company are. Specific factors behind Insurello's valuation plummet between 2021 and 2024 are not detailed, nor are the strategic reasons for Söderberg & Partners' acquisition or future plans for Insurello under their ownership.