Vettel, considered one of Formula 1's greatest drivers with four consecutive world championship titles between 2010 and 2013 for Red Bull, has shifted focus to advocacy since ending his racing career in 2022. According to major media reports, he has become a clear voice on issues such as climate, human rights, and biodiversity. The award, presented annually since 2014 in Gothenburg, places Vettel among previous recipients including Sir David Attenborough, Jane Goodall, Lewis Hamilton, and Greta Thunberg.
During his visit, Vettel stopped at Samskolan in Gothenburg, where major media reports indicate he was dubbed an 'environmental knight' and had a yellow carpet rolled out for his arrival. At the school, he met students who told him about their work on environmental issues. According to Göteborgs-Posten, Vettel described being inspired by the children's awareness, noting that adults sometimes need to listen more to younger generations.
The award gala also featured interactions with Swedish celebrities, with major media reports listing attendees including Carola Häggqvist, Marie Serneholt, Victoria Silvstedt, Anders Bagge, Therése, Uno Svenningsson, and Victor Frisk. According to SVT Väst, Vettel described feeling humbled by the award and acknowledged the impressive list of past honorees. He also told SVT Väst that he feels responsible and has realized his lifestyle might need adjustment for the future.
Specific details about Vettel's environmental projects that led to the award remain unclear, as do the exact criteria for recipient selection. The students' reactions to his visit and the precise date of the ceremony have not been disclosed, and it is unknown what initiatives Vettel may pursue following this recognition.