According to sources, real estate agents have long edited photos of properties before sale. Today, there are those who use AI editing to get the perfect picture, with capabilities such as changing colors on furniture and curtains. In Växjö, three out of eight real estate agencies that SVT spoke to use AI editing.
One agent, Daniella Isaksson, uses an AI service for editing, sending photos to a photo company that uses AI to edit them for her. " In one case, the seller has the apartment rented out and cannot come, so they get two image options to post on the site. Isaksson explained, "In this object, it is about the seller today having the apartment rented out and not having the opportunity to come here.
We do it to create inspiration.
" Both the original image and the edited image are posted in the ad, side by side. " The specific AI services or photo companies being used have not been disclosed, and it is unknown how common this practice is across Sweden beyond Växjö. The impact of AI editing on buyer trust or property sales outcomes remains unclear.
There must be a watermark in the corner and then it is important to be clear in the object description that some images are AI-generated.
It works super well and is cheaper than if you were to style the apartment, for example.
In this object, it is about the seller today having the apartment rented out and not having the opportunity to come here.
Therefore, the seller gets two image options to post on the site.
You have to be careful.