7%. In 2025, printed books grew more than digital books for the first time in twelve years. The exact growth rate or revenue share for digital books in 2025 has not been disclosed.
" Book sales are increasing in all channels, but physical bookstores are increasing the most. The specific factors contributing to this outperformance by physical bookstores remain unclear. The printed children's and youth book was positively affected by the state subsidy for purchasing school books, but that is not the only explanation for the physical book's growth.
Other explanations for the growth beyond the state subsidy have not been detailed. 6% revenue share compares to previous years' trends is also unknown.