The app rollout follows earlier launches in Ireland and Italy last summer, with click and collect now available in all 189 Primark stores across England, Scotland, and Wales. Primark has nearly 200 stores across the UK, making this expansion a significant step in its digital strategy. Kari Rodgers, UK retail director at Primark, said the app provides an effortless shopping experience with personalised updates and convenient features like click and collect.
Matt Houston, chief customer and digital officer at Primark, added that following successful launches in Ireland and Italy, the UK app offers a smarter, more connected shopping experience designed to be intuitive and personalised. The launch represents Primark's broader digital investment strategy, though it remains unclear what specific features differentiate the UK app from the versions launched in Ireland and Italy, and how many downloads or active users Primark expects for the new app in the UK.