1 km) bypass designed to ease traffic in the town centre. A public vote on the name closed at midnight on Tuesday, with a shortlist that included Pork Pie Way, River Eye Road, and Lazars Way. The winning name is expected to be revealed at an opening ceremony later this month.
Peta argued that the word 'vegan' was coined in Leicester by Donald Watson in 1944, making Vegan Pie Way a fitting tribute to local heritage. The group offered to help cover the costs of updating road signage if its suggestion is chosen. Dawn Carr, Peta's vice president of corporate projects, said the name would retain a nod to local tradition while reflecting a shift toward plant-based eating for ethical, environmental, and health reasons.
This new road is the biggest project Leicestershire County Council has ever undertaken. It will transform an historic town, enabling new homes boosting jobs, skills and local businesses. It is a great achievement for this council and thousands of people have voted in our poll for the road's new name. This suggestion is nothing more than pie in the sky thinking – we won't be considering it.
Council leader Dan Harrison rejected the proposal, calling it 'pie in the sky thinking' and emphasising that the road is the council's largest-ever project, set to transform the historic town by enabling new homes, jobs, and businesses. 5 million. Melton Mowbray has been renowned for its pork pies since the 1700s, a legacy that inspired the shortlisted name Pork Pie Way.
Vegan Pie Way would keep the nod to local heritage while swapping out meat, something more people than ever are doing out of concern for animals, the planet, and their own health. PETA is encouraging Leicestershire to lead the way with a more compassionate road name that kind tourists everywhere would happily take a detour for.