According to the Daily Mirror, Shemmeld described starting work as a paramedic with West Midlands Ambulance Service in 2013 and launching his private business in 2015. His private enterprise began with first aid training before expanding to event paramedical services, and in 2020, he had a contract visiting people with Covid to give advice. Shemmeld now focuses mainly on international rescue missions, with a recent call from a family in Thailand leading him to fly to Bangkok, though the man he aimed to bring back to the UK died before his arrival.
His passion for ice cream dates to childhood, when his single mother took a liking to the local ice cream man Paulo, who became a father figure to him. According to the Daily Mirror, Shemmeld described Paulo as teaching him, bringing him up, and installing morals, and Paulo later reached out to him, though what exactly was given remains unknown. Shemmeld started selling ice creams as a way to destress after witnessing patients die, and according to the Daily Mirror, he described buying an ice cream van on eBay for £13,000 to cheer himself up, with the side hustle taking off from 2021 onward.
Unknown aspects include how many employees he has for his businesses, what specific events his paramedical services cover, and how he balances time between his dual roles weekly.