The panel seeks to identify areas for improvement, according to officials. Young people are a key demographic for the transport authority, traveling extensively with 79% using services once a week or more, often for school and studies primarily by bus. According to SVT Östergötland, Anna Runesson at Östgötatrafiken described young people as a price-sensitive group that values safety, with 42% traveling by public transport, making them an incredibly important target group.
According to Norrköpings Tidningar, Östgötatrafiken described young adults as a completely crucial target group. Major media reports indicate young people travel more than others but are more dissatisfied, and the panel aims to uncover why they are less satisfied than older travelers. The specific questions the panel will address about public transport and the exact areas for improvement based on feedback remain unclear, as do the implementation plans to boost satisfaction and the reasons for higher dissatisfaction despite frequent travel.
The young travel with us extensively, 79% travel once a week or more. We also know that they often travel to get to school and studies and that they primarily travel by bus. It is a price-sensitive target group that thinks safety is important.
Östgötatrafiken has not detailed specific measures to better meet young people's needs.
We hope to find things we can adjust to increase satisfaction. We know that 42% of the young travel by public transport. They are an incredibly important target group and we need to meet them in a better way.
For us, young adults are a completely crucial target group.