Östgötatrafiken has announced the launch of a new customer panel specifically targeting young adults aged 16-25, according to company communications. The initiative comes in response to data showing that while young people use public transportation extensively, their satisfaction levels lag behind other age groups.
Anna Runesson, communications chief at Östgötatrafiken, stated that "young adults are a completely decisive target group for us." The new panel will consist of 16 to 25-year-olds who will answer questions about public transportation services, with the hope of identifying areas for improvement.
young adults are a completely decisive target group for us.
Statistics reveal a significant satisfaction gap: last year, satisfaction among 16-25 year-olds was 57 percent, compared to an average of 66 percent across all age groups. Despite this lower satisfaction, young adults are frequent users of the service, with 79 percent reportedly traveling with Östgötatrafiken once a week or more.
According to reports, over 1,000 people have already registered for the panel in less than four days. The company aims to both increase current satisfaction levels and establish transportation habits for the future among this key demographic.
Young adults primarily use buses for travel to school and studies, and are described as a price-sensitive group that values safety, according to Östgötatrafiken's analysis of their travel patterns.