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Oatly Invests 160 Million Kronor in Landskrona Expansion as Key Executive Reflects on Company's Journey

Key Points
  • Oatly is investing 160 million kronor to expand its production facility in Landskrona, Sweden.
  • Sofia Ehlde, global innovation chief at Oatly, was the company's third employee and left Nestlé-owned Findus in the late 1990s to join the startup.
  • Ehlde has witnessed Oatly's transformation from a small research company to a global plant-based milk phenomenon.

Swedish oat milk company Oatly is reportedly expanding its operations in Landskrona with a 160 million kronor investment, according to local media reports. The news comes as one of the company's earliest employees, Sofia Ehlde, reflects on Oatly's transformation from a small research firm to a global phenomenon.

Sofia Ehlde, now global innovation chief at Oatly, was the third person hired by the company and has been a key figure since its inception. She reportedly left a secure position at Findus in Bjuv, which was then owned by Nestlé, in the late 1990s to join what was then a small, unknown research company in Lund.

Sometimes I pinch myself

Sofia Ehlde, global innovation chief at Oatly

"Sometimes I pinch myself," Ehlde said about witnessing Oatly's growth from a vision to a worldwide brand. The company's expansion in Landskrona represents continued investment in Swedish production facilities as demand for plant-based alternatives grows globally.

Ehlde previously served as factory manager at Oatly before taking on her current role as global innovation chief, overseeing the company's product development and innovation strategies.

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