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Notting Hill black paint scheme backfires, draws tourists

SocietySociety
Key Points
  • Notting Hill residents painted homes black to deter tourists, but it attracted more visitors.
  • Tourists and influencers are taking photos at the black-painted houses on Lancaster Road, causing issues like rubbish and noise.
  • A Google Maps listing and warm UK weather have contributed to increased tourist activity in the area.

The black-painted houses are on Lancaster Road in Notting Hill, near Portobello Road Market. Tourists and influencers are taking selfies and photos at the homes, with some finding the black paint attractive and classy. According to Daily Mail - News, Inès Bourdet described the color as 'very attractive for the eyes' and 'more classy.' Influencers have been reported doing outfit changes outside homes on Lancaster Road. Residents report issues with tourists, including rubbish left on porches, shouting, and impolite behavior. According to Daily Mail - News, an unnamed resident described people leaving rubbish, shouting, and being impolite, saying it impedes neighbors' lives.

A Google Maps listing designating the area as 'Notting Hill House of Colors' has drawn more people, though it is unknown who created the listing or when. Peter Lee, a resident in Notting Hill, has his home visited daily by people using it as a backdrop for social media pictures. According to Daily Mail - Home, Peter Lee described not minding the crowds and finding their antics amusing, noting one instance where a company left brand new clothes after a photoshoot.

The colour is black, but it's very attractive for the eyes. I think it's different from the other houses. It's a statement near the other colours. It's more classy.

Inès Bourdet, French tourist

The increased tourist activity coincides with warm weather in the UK. The hottest temperature in the UK yesterday was 20.9°C (70°F) in Gogerddan, Wales, with temperatures in parts of the UK warmer than some European holiday hotspots. Met Office spokesman Grahame Madge said the higher temperatures are due to warm air from further south in Europe. Temperatures are expected to settle later in the week with highs of 17°C over the weekend. It remains unclear how many homes have been painted black specifically to deter tourists or what measures local authorities or residents are taking to address the disruption.

We get lot of rubbish left on our porch – there are people shouting and screaming, if you ask them to pipe down they talk back to you. They don't want to move to let you get into your house, they're really quite impolite – they ask me to wait until their picture is done. It's impeding our neighbours' lives, we all accept we live in London and it's a very busy city, but it gets to a point where it's not respectful – we do actually live here. We regret moving up to this street from where we lived prior, it wasn't like this when we bought the house.

Unnamed resident, Resident nearby Lancaster Road

I don't really mind the crowds. I have cameras so it does amuse me to just watch their antics. One time, a company seemed to be having a whole photoshoot. They had a little outfit change tent and everything. They actually left a bunch of brand new clothes here – tags and all. I put up a sign, saying to knock on my door to collect them.

Peter Lee, Former fashion designer and resident
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Notting Hill black paint scheme backfires, draws tourists | Reed News