9 billion kroner. 5 billion kroner. Media revenues are the most important source of income for Norwegian football, according to the NFF.
TV 2 retains the rights to the Eliteserien (men's top division), Toppserien (women's top division), and the women's A national team matches. Amedia acquires the rights to the men's 1st division from 2027, and will also be able to show the women's U23 national team, women's 1st division, men's 2nd division, and men's 3rd division. Schibsted acquires the rights from 2029 to the men's and women's Norwegian Cup (NM), age-group national team matches, and the men's U21 national team.
Schibsted is a new actor in the media rights field for Norwegian football. Specific terms or conditions beyond the broadcast rights mentioned have not been disclosed. It is unclear how the increased revenue of 400 million kroner will be allocated within Norwegian football.
The impact of Schibsted's entry as a new media rights holder on existing broadcasters or market competition remains to be seen.