Nissan has doubled down on its commitment to becoming an all-electric car brand by the end of the decade, with the Juke EV representing its unwavering ambition to switch to EVs over the coming years. According to Nissan's chairman Massimiliano Messina, Europe is central to Nissan’s electrification strategy, and the company remains firmly committed to a fully electric future. The Juke EV will be produced at Nissan's UK vehicle plant in Sunderland, sharing architecture with the larger Leaf EV, which is also manufactured at the Sunderland factory, and likely using the same battery and electric motors. This production focus underscores Nissan's manufacturing footprint in the region.
The Juke EV will become the third model in Nissan's electric triad, following the Micra, made in France as the sister car to the Renault 5, and the Leaf. It will continue to be the middle size option between the smaller Micra and larger Leaf. Nissan hopes the Juke EV can continue to challenge Britain's best-selling car, the Ford Puma, which added a fully electric Gen-E variant last year. Messina added that with a rapidly expanding EV line-up, Nissan is bringing greater choice and innovation to every segment, powered by its strong design, engineering and manufacturing footprint in the region.
Europe is central to Nissan’s electrification strategy, and we remain firmly committed to a fully electric future.
Nissan says the Juke EV's radical exterior looks will help it reach new customers, with the third-generation Juke's striking design showing Nissan's willingness to challenge convention in the electric age. The Juke has always been considered a Marmite car, with bold styling that has divided customers. The company will continue to sell the existing Juke hybrid over the next few years, with the Juke EV set to go on sale next year. Nissan will continue to cater for customers who want to stick with petrol power by extending the output of the existing second-generation Juke hybrid until the end of the decade, and the existing Juke hybrid will continue to be produced at the North East of England assembly lines.
The Juke debuted in 2010 and is Nissan's second best-seller across Europe, behind the Qashqai SUV, having delivered more than 1.5 million examples in the last 16 years. This launch comes as Nissan has been suffering significant financial losses resulting from a slowdown in sales in China and the US. Messina stated that together, this next generation of vehicles will accelerate Nissan's transition to zero-emission mobility. The Juke EV's dimensions are yet to be announced, though it will be bigger than the current Juke in showrooms, and specifics such as the exact battery capacity, electric motor specifications, expected price range, annual production units, and sales targets in Europe remain undisclosed.
With a rapidly expanding EV line-up, we are bringing greater choice and innovation to every segment, powered by our strong design, engineering and manufacturing footprint in the region.
Together, this next generation of vehicles will accelerate our transition to zero-emission mobility.