Streaming giant Netflix has ended its partnership with Meghan Markle, the Duchess of Sussex, and her lifestyle brand As Ever. According to reports, Netflix confirmed the move in a statement, saying that Meghan will continue to develop the brand independently as originally intended. The partnership began after Meghan and Prince Harry signed a deal with Netflix in 2020.
Their documentary series 'Harry & Meghan' became the most popular documentary on Netflix that year. However, Meghan's lifestyle series 'With Love, Meghan' was not renewed for a third season reportedly due to declining viewership. A source reportedly said there was no reason to continue the collaboration.
Meghan will continue to develop the brand independently as originally intended
A spokesperson for As Ever expressed gratitude for Netflix's partnership during the launch and first year, stating the brand is now ready to stand on its own.
there was no reason to continue the collaboration
the brand is now ready to stand on its own